274: From Medicine to Marketing: An  Innovative Approach to Physician Coaching Success with Ola Kolawole, MD

Transcript YouTube English auto-captions. Hey guys this is Dr Mike Wang welcome to another edition of bootstrap MD the podcast for healthare and physician entrepreneurs so excited to having uh actually one of my uh students who had attended one of my conferences way back when uh on U coaching and internet running an internet business I'm so excited to share her success story uh she is a board certified Family Medicine doctor with over 15 years of experience uh she has a she helps coaches increase their visibility Attract clients and boost sales through her live Studio events um the name of her company is the VIP speaker Studio experience she's recent sponsors at the National Speakers Association influence conference as well as the upcoming ICF Midwest coaches conference in personal life uh she's a proud mother to her 10-year-old son and has been happily married to her husband for 21 years she's an expert at helping other coaches other Consultants really increase their V visibility and We all know it's all about marketing marketing Mark which as fortunately as doctors we don't really get a lot of so I'm so excited to bring to the program Dr Ola Kali Dr Ola how are you I am good thank you so much Dr Mike for having me here today I'm excited to be here on your podcast yes and I was so excited that that you reached out to me and Um the service that you have your your business that you have and you're helping other coaches not necessarily just physician coaches but coaches overall uh we could all you know improve our marketing and you have a very unique way of doing so so first off I want you maybe just little bit about your background I know that you're in Family Medicine but you're currently not doing that right now You've switch it to a non-clinical career would you like uh to share your story absolutely so yes I'm a family practice uh physician uh by training I've been practicing now for over 15 years but uh over the pandemic I switched gears into uh tele medicine briefly for about a year and then I went into um uh utilization management working for a major insurance company and uh but Uh with that uh I've had more flexibility in actually building my own business uh where I you know help coaches gain more visibility uh track more clients and sell with ease uh by speaking in uh in our live studio events you know speaking is is um is really crucial um for any coach and um uh with my coaching uh so what I did actually before I started the VIP speaker Studio experience um I was also in the coaching Arena uh in The wellness coaching Arena and uh what I found was um you know I struggled with uh trying to be out there trying to promote my business um I didn't really have all the tools and um I realized speak was uh crucial at that point and I'll get online you know get on Facebook get on social media um you know record videos but that still wasn't sufficient and so That's how this idea of the VIP uh speaker Studio experience came about yeah so like you said you were you're you're a wellness coach you you've been been struggling why do you think um uh coaches have a hard time uh maybe marketing their services marketing their practice so coaches uh coaches are great at their craft you know we we we get certified we we hone in on whatever our skills um and what whatever our coaching business is all about and We're great at uh being coaches but we're we're not so great at selling and uh a coaching business uh without clients it's not a business and so uh the struggle a lot of coaches have is not having the right tools or being on the right platforms to really promote themselves and so that was a struggle that I had as well uh like I mentioned um I I did everything that I thought I knew to do you know I was out there You know on uh you know multiple social media platforms uh posting um you know creating videos um I had a couple of live stages that I went I went on um podcasts uh but then I realized that uh there is power in in uh Studio rooms so what we do is um we we've created a platform where speakers can come to an a state-of-the-art stu a life-size Zoom room similar to what you'll see speakers like Tony Robbins Lisa Nichols shellene Johnson's Of the world you see them in these massive Zoom rooms and you see them speaking and see the audience the virtual audience um uh uh listening to them and excited that is what we've put together you know it it's a it's a similar type of a setup um so the audience is virtual and the studio uh you know the studio is live for the speaker and What we found is a lot of coaches are you typically not on platforms like this how in fact I've not really found a coach that I know of that's really been on on a platform like ours except you know the again the big wigs and so we found that you know the the studio um set in really helps coaches gain a lot more visibility because it's Unique it's different it's fresh and People are uh just gradually it as a doctor I wasn't used to asking for help especially when it came to subjects outside of Medicine but then I found physician coaches.com in an instant I found hundreds of experts to help me in all aspects of Life on areas I was afraid to ask dealing with burnout starting a side gig money management even help with my marriage and the best part nearly all experts are Physicians themselves after reading their profile and A quick chat I knew I found the right Mentor for me at physician coaches.com help from professional colleagues is just a click away so so let's say you know we've got we have number of members or number of audience members who listen to the program there are the coaches or maybe they're getting started in their coaching career so as I understand it um this is an event uh a live event that they actually have to physically apply to right This isn't AI or anything like that just want to make sure yes yes yes and um I'm glad you clarified because a lot of people ask me that question they're like really is is everyone in the because as you can see my background is actually the studio right and people are like oh you know is that AI behind you or are those real people and Um they're real people uh that's number one it's not AI uh the the the coach is there in person um in the studio and we have a virtual audience so we bring in the audience but we also encourage coaches to also um uh promote it to their own um following as well so the the audience is all virtual um it's a live uh studio uh event it's two days and Um you know I can go into just a few of what uh coaches will get here in in a in a second but I wanted to just U mention a couple of things about why this is you know a great platform you know over 50% of coaches um uh you know study actually that I you know saw a couple of days ago by by coaches uh coach training Alliance stated um over 50% of coaches actually leave their coaching practice within two Years of starting their coaching business again for the lack of the visibility you know um over over uh 46% of coaches struggle with client acquisition so the biggest problem is in getting clients the biggest another problem of course is you know if you can't get clients you can't make sales and so uh with the studio um atmosphere it's uh it's one that allows you to come in uh for two days and You have an opportunity to actually promote uh what you do um from from the studio setting you come in with a message of empowerment um about whatever your craft is and then um you know it's a 20-minute to speak on stage and afterwards there's a q& session where the audience gets to ask you questions now what do you do for someone who let's say Hey you know I'm I'm not used to speaking on stage maybe I'm a little shy I think You you you mentioned that you actually have some coaches to help the coach is that correct yes yes yes I do so with our with our um VIP uh speaker Studio experience it's a package that we've carefully curated because what we did was we looked at every possible limitation coaches uh could possibly have and granted a lot of co uh well a number of coaches I won't say a lot a number of coaches may not be comfortable speaking so What we've put together is uh we actually have a speaker coach uh who helps our coaches she sits down with our coaches before they actually get on stage um we have a sales coach who spends um you know time as well with the co with our coaches to make to help them craft their message in such a way that it becomes irresistible um so so we have those Services as well to help coaches feel more comfortable coming on our stage and You also help them with their not only with their presentation but their their offer as well can you speak to that yes so you know coaches uh well I mean I can speak about that I can speak to this because you know I'm also a coach coaches are not all that great at selling and so what we did w was um my business partner actually happens to be a sales coach he's um sold over 30 million dollars worth of products and Services so what he does is um and he has a coaching program of uh to help um um coaches with with selling so what he does is part of the package we've put together he sits down with you he looks at your offer uh and he helps you craft it in such a way that um you're able to to sell it with ease and Also when you come on stage not only are you empowering our audience with your message you also get to have a a a a a short segment where you you know you have a call to action and that call to action would be a um you know book a call with me or uh here's my lead magnet um you know that I put together that you can you know you can um you know download and you know in doing so You're able to get the email list uh so you're able to get emails of uh potential clients and you can also uh uh share uh with the audience maybe a link or what have you of where to get your product so so we we give um we give that opportunity to uh coaches when they come on our stage and the other thing too is we feature our coaches our digital online magazine which also doubles up as a workbook and Every um uh attendee or audience member gets this magazine before the event so um you know they're already familiar with you before you come on stage and the day of our event when you come on stage we actually have um what we call our worldclass coach award that we give all our coaches uh we present to our coaches before they actually start speaking and why do we do this we we really want to help you boost well We want to boost your credibility before you even get on stage as Physicians we already credible we're already you know but but as a coach you know if people don't know you or they don't know your um uh know about your services then you know it's hard to really speak to them so what we do is we promote you way before you actually get on on stage we promote you during the event and even afterwards um so That uh you know you can attract more clients well so you're not only producing the video you're also helping them Market I know it's very important you know when I have uh um a video of me speaking on stage and then often I I I I let uh you know a prospect watch that you know before our Discovery call or whatever you want to call it and Many of them are like wow I'm about to talk to this person who was is you know on stage so I know that the credibility it really boosts it up so um so this event uh and we'll talk about some of the dates because there's only limited dates that you have it um and and guys if you want to find more information you can go to VIP Studios speaker.com VIP Studios speaker.com let them know you heard it about us on the Podcast and Dr oliv will treat you right I want when when they come in and they fly and and uh you're located I believe in North Carolina is that correct yes yes right right so it's a two-day event um and uh and there's a couple options that you can do we'll speak to that um they record the you know they work with the the coach uh they help you Dr Ola and Her team helps you um basically make sure that the the the speaking engagement is as well be she brings in an audience which is amazing you know um now that they have the recording um that that's their recording correct U but you're also marketing it as well and they can do they can decide whatever however they want to use it yes yes so uh when they come to when they fly into North Carolina um I'll just walk through just a couple Of things that we do so we give you the full recordings um of the entire event so when you're on stage off stage behind the scenes in The Green Room uh we give you all those pictures and you can use it however you want the whole idea is to promote yourself we also give you um so the videos pictures um we give you um uh your well we give you the award and You also we feature you in the magazine um the other thing that we do because a lot of people close to you know over 90% of our speakers actually have to fly in because it's located in North the studio is located in North Carolina we also Lodge you um and this is optional some people you know may choose to find their own lodging but Part of what we do is we Lodge you in a beautiful hotel with a golf course um all meals are taken care of transportation is taken care of and so and we essentially you know the moment you land in there we pick you up from the airport and we we take care of you for the entire time the entire duration that you're there so yes uh we do this and Then we give you all the all the pictures um that that that uh is taken so you really don't need anyone taking screenshots or taking pictures of you cuz you get all that plus you also get a photos shoot uh taken of you um as part of uh the package that we've put together I love that because you really have thought of everything you know on it you know I've worked with coaches who try to get on you know unspeaking engagements And you know like Ted Ted Talks and different things like that you spend all this time Unfortunately they don't make it to it and they spend have been hours preparing for it and we're all busy you know we're all busy and this one is like Dr is is thought of everything that you need to do other than you know you got to show up you gotta you got to get on a plane um helps you preparing your what you needed to Speak you know preparation but she also has a coach to do it and I know again the benefits of having um you know that recording you could be using it for years you know I've I've used past recordings you know Fort I've gone up and down in weight maybe lot some hair on there but I still have these recordings that I've used that still just boost your credibility and it really makes a a difference um so Uh you can go to find out more about this at VIP Studios speaker.com uh and uh there is you know book a call with Dr Ola and basically uh she'll tell me everything about this I think it's wonderful but the next dates I know because uh I know you you only do this a few times of the year uh at the time of this recording we're we're recording this in September when is the next dates that going to be available so October is our next speaking engagement um we actually have one uh taking place uh you know in a couple of weeks but October will be the next one October 21st and 22nd uh so our speakers arrive the day before they arrive on the 20th uh we take them uh to the studio the the very morning of the event and kind of just to help them get familiar um they they get to meet the the team there that would walk them through Just speaking in a studio 100% of our speakers have never spoken in studio rooms so everyone is really on the same level our um but our team makes you really comfortable but so it's October 21st and 22nd and you want to share I know you you know this isn't the first time you've done this you've already had you already have uh you know people who've gone through it what has been their experience so Uh they've uh they've really been able to just they've used a lot of what we've given them you know the pictures the videos they've They promoted themselves a whole lot online I mean I see their posts almost every day and uh even when they're having challenges or they're having uh just anything even unrelated to that actual event they're using all all the footage that we've given them to promote themselves so In terms of visibility they're gaining a whole lot of visibility uh they're gaining even clients because that's the the goal the goal is to to get you more clients um and so they're getting that as well uh cuz often times you know when when people see a post of you in a studio room they're well you know first of all they're thinking wait a minute what that what's that all about so They've gotten more clients which of course equates to more sales awesome awesome again the website is VIP Studios speaker.com uh the next one is in October again what was what were the dates October 21st and 22nd October 21st and 22nd so not a lot of time guys uh so obviously there's a limited amount number of people who can show up if you're a coach consultant or maybe think about it we all need to Market better what better way to help be Done in a professional setting helping you with your coaching she helps you Market it for you she's a physician herself uh so you know I love supporting physician uh owned businesses this is a no-brainer guys go and contact Dr Ola uh ola any last minute uh uh thoughts before we end the call today uh sure so although our next speaking engagement is the 21st and 22nd of October uh we do this all year round so If there is anyone that maybe cannot make it for the the October event I um I would still encourage you to reach out to me um we feel we feel pretty quickly and the reason for that is we try to promote um individuals from different Industries um so uh so if there are a couple of maybe mindset coaches or a couple of business or leadership coaches we try not to put too many together in one speaking engagement so That you know there's more opportunity for clients or visibility for for the particular coaches that are with us so I say that to say um even if you're you know you can speak in January or February reach out and uh let's chat let's lock in a date um so that that at least that way you know that you know you you have that uh opportunity that speaking opportunity to look forward to and Um you know again you know I really appreciate you having me on your you know on your podcast Dr Mike um it's really been a pleasure being here um again my goal is to to really help coaches out there because I've I've been there um you know and like I mentioned earlier a coaching Business Without clients or without sales is not a business and Uh in order for us to you know begin to live the life that we really uh would love to to to to live uh we we really need to um boost our businesses um and speaking is a great way yeah well well said well said well thank you again for for coming again uh website VIP studiio speaker.com come and check it out um you know again I think it's a no-brainer if you're a coach consultant we all need to Market better We all need better exposure this is a great way to do it thanks again guys for for listening thanks again for supporting the program if you like this please give us a like or you know rate US on Apple uh Stitcher wherever you're listening to your podcast and as always guys you're going to up and downs in your business just do something a little bit closer little bit something a little bit uh a little bit each day to get you closer To your goals and keep moving