A Time-Tested Strategy to Reach Your Target Market More

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Parallel Marketing is a marketing strategy I have used for over a decade, especially if you are looking to pay for traffic, but don't want to break the bank. Although originally used for Google Adwords (now called Google Ads), it can be a powerful method for Facebook Ads (even though it was created before Facebook ads were a thing! I first taught this to my marketing students, and now want to share this unique strategy with you! This can be especially helpful when you are struggling to better understand your ideal audience (whether it be physicians or whomever) and increase your reach.