Book, Course, or Coaching

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In this episode, Dr. Mike Woo-Ming guides physician entrepreneurs on choosing between writing a book, creating a course, or starting a coaching program. He breaks down each option's time, tech, marketing, and earning potential, sharing insights from his 20+ years as a physician entrepreneur and his Momentum MD Mastermind. Coaching is recommended as the fastest, leanest starting point, followed by courses for scalability and books for long-term credibility. With real-world examples, Dr. Woo-Ming offers a decision-making framework to align choices with your goals and resources, helping you avoid analysis paralysis and build a sustainable business.

• Start with Coaching: Identify a specific result you can deliver, create a simple one-on-one coaching program, and contact 10 potential clients for real conversations to build revenue and insights quickly.

• Transition to Courses: If you have coaching clients, document your process and questions. Build an email list with a lead magnet and pre-sell a course to validate demand before creating it.

• Plan for a Book: Write a book to establish long-term credibility once you have a proven system and backend offers, ensuring resources for marketing and a 12+ month timeline.

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