Digital Marketing Demystified

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In this episode of Bootstrap MD, host Dr. Mike Woo-Ming welcomes Andrew Newland, to share his entrepreneurial journey from landscaping to marketing, driven by personal health challenges that led him to focus exclusively on the functional medicine space. He breaks down key SEO pillars—technical, content, and local optimization—explaining how practices can rank higher on Google by creating valuable, patient-focused content like blog posts on symptoms and treatments. The discussion covers common pitfalls, the importance of community involvement beyond digital efforts, and adapting to AI's impact on search rankings. Andrew offers practical tips, including free website evaluations and his book on digital marketing for functional practices. This episode is essential for physician entrepreneurs seeking to grow their visibility, attract ideal patients, and achieve sustainable business success.

1. Optimize Your Website for SEO Basics – Ensure your site has fast loading times, mobile responsiveness, and HTTPS security; integrate keywords naturally into content like blog posts on common symptoms (e.g., fatigue, hormone imbalance) to improve Google rankings without over-optimizing.

2. Create High-Quality, Patient-Focused Content – Write or outsource educational articles and videos addressing patient pain points, such as "What causes chronic fatigue?" or location-specific issues like altitude sickness in Colorado, to build trust and drive organic traffic.

About the Show:

About the Guest:

Andrew Newland is the founder and CEO of Functional Medicine Marketing, a digital agency dedicated to helping functional and integrative medicine clinics grow their visibility and attract ideal patients. With a background in communications and entrepreneurship, Andrew transitioned from running a landscaping business in Colorado Springs to focusing on marketing after personal health challenges led him to embrace functional medicine. His agency, previously Six IT Marketing (inspired by Alice in Wonderland's "six impossible things"), specializes in SEO-first strategies designed for longevity, leveraging technical optimization, high-quality content, and local SEO. Andrew is also the author of Digital Marketing & SEO for Functional Medicine Practices, available on Amazon and as a free e-copy at functionalmedmarketing.com, where he offers free website evaluations to help physicians optimize their online presence.

About the Host: