All Posts

Listen to this episode: play the audio As you may know, we completed our BootcampMD conference, our workshop for online physician entrepreneurs just over a month ago, but the buzz is still going on! It was probably one of the most well-received events we've put on, and not a week goes by where someone isn't asking when will we release the recordings. (More on that in a second!) To give you a taste of what it was like to attend, here is nearly all of my keynote address I gave

Listen to this episode: play the audio Parallel Marketing is a marketing strategy I have used for over a decade, especially if you are looking to pay for traffic, but don't want to break the bank. Although originally used for Google Adwords (now called Google Ads), it can be a powerful method for Facebook Ads (even though it was created before Facebook ads were a thing! I first taught this to my marketing students, and now want to share this unique strategy with you! This can

Listen to this episode: play the audio One time I asked my business mentor, a self-made millionaire, what he sold online, he responded nonchalantly, "I sell what people buy". Although it sounded at first as a matter-of-fact answer, it was actually quite brilliant. If you find a niche where no one is buying, don't sell in that market! On this episode, we discuss why I am at a business conference in Maryland this week, my first foray into selling an information product online,

Listen to this episode: play the audio Although it's been a few months since BootcampMD 2.0, there are still many things that struck me about this incredible training event we put for physicians who wanted to have their own online business. It's amazingly rare for doctors to put on a business workshop meant for doctors, and I reflect on the challenges of taking on such an undertaking. Joining me on this podcast is Dr. Maiysha Clairborne to get insights on what she learned, wh

Listen to this episode: play the audio Welcome to the last podcast episode for 2019! My son recently finished college, and I said even though organized school may be ending for him, you should never stop learning. When we stop learning, we stop growing. Looking back in 2019, I wanted to share with you my favorite books I've read in the past year, as well as my prediction for 2020 that all physician entrepreneurs should be prepared for. Have a prosperous and exciting new year!

Listen to this episode: play the audio Happy New Year! This is the time where most of us plan what we want to get accomplished for the year. But why do we often fall short on attaining our goals? For me, it was often about making goals that were a bit vague and nebulous, and it wasn't until I realized that I needed to create an Action Plan did it propel me forward in my life and business. On this episode, I show you exactly how to create an Action Plan that will work for you.

Listen to this episode: play the audio Dr. Dana Corriel is an internist who had a big decision to make. Her venture SoMeDocs (Doctors on Social Media) was growing by leaps and bounds, but in her worklife she felt stifled both creatively and professionally, and it was affecting her business. She had a choice to make if she wanted to see SoMeDocs flourish. Having gone through this previously, it isn't easy. But I learned that FEAR can either stand for Forget Everything And Run

Listen to this episode: play the audio In this podcast episode, I give advice to a busy practicing physician on what his next move should make, and why we often take for granted what value we can bring to the world. We discuss why you need to know the number 220,000 and why it is important. And finally, if you are ready to start your medical consultant career but don't know where to specialize, I give ten (make it eleven) niches that I see that are in-demand and need your hel

Listen to this episode: play the audio Did you know that some health and wellness coaches make more than $300,000 a year? This statistic doesn't sit well with many of myphysician colleagues, but its true, and I give 5 reasons why this occurs. We also discuss personal coaching, and why a number of physicians are entering this space as a way of supplementing or replacing their existing income. We also discuss the one crucial skill they often forget to have a truly sustainable s

Listen to this episode: play the audio We've hit 50 episodes! Thanks for those who have been with us since episode 1! Whether you are new to the podcast or have been with us from the beginning, thank you and I encourage you to subscribe or leave a rating if you like what you hear.As someone who has had a consulting business for nearly two decades, I've learned a few things to jumpstart my company during stagnant periods. We go over simple ways for you to breathe new life into

Listen to this episode: play the audio Are you cut out to become an entrepreneur? Don't worry, you are not alone. Estimates are that 2% of the population actually become their own boss, and so I can't imagine what the number would be for an entrepreneurial doctor. Over the last decade, I've seen some physicians, some of whom have launched tremendously successful businesses, and yet there are many others who haven't even gotten started. Was their commonalities for those who, d

Listen to this episode: play the audio When you find what your life's purpose is, you are well on your way to a happier, fulfilled life. Our guest has found her passion and purpose. PA Michele Johnson deals with chronic pain daily, but doesn't let it define her. She uses telemedicine treating patients which she refers to as having "invisible injuries". And with her new book, , she now has a megaphone that broadens her reach. On this podcast, you'll learn how Michele lives a l

Listen to this episode: play the audio We tackle the BootstrapMD mailbag and answer your burning entrepreneurial questions! Topics discussed include getting an MBA, membership sites, how much to charge as a consultant, and more!

Listen to this episode: play the audio One of my favorite quotes is "Don't fear failure, fear being in the exact same place next year as you are today". Despite this, I see many docs who've want to launch their own business for years but who never get out of the starting gate. Why is this? There's a variety of reasons: Fear of the unknown, fear of being sued, fear of failure, even fear of success. (I had one physician tells me, I'm worried my business will take off, and I mig

Listen to this episode: play the audio One of the most commonly asked questions doctors ask me is "Should I become a supervising physician?" Inevitably you may come across a nurse practitioner or physician assistant who want to open their own practice or med spa, and need a medical director to be compliant to the state. Some see it as easy money, while most say it's a path to renting out your license and opens you to litigation. Here are four questions you need to ask yoursel

Listen to this episode: play the audio I am a physician. I am also also a medical practice owner. And I'm also a student of marketing. There isn't a week goes by where I get an email or phone call by a marketing company who wants to help me in advertising my practice. There are some who have the expertise that can truly help you get more patients into your practice, but there are many who use slick sales techniques that lock you up into contracts you can't get out of, and use

Listen to this episode: play the audio The last thing you want to hear is another podcast episode about Coronavirus, but I wanted to address specifically the issues that are affecting you, the Physician Entrepreneur. You might be feeling guilty if you're not on the front-lines, or worried if you'll still have a business if you are. Here to help is my good friend Maiysha Clairborne, MD, who is a master at the entrepreneurial mindset and what's she been doing that can be a less

Listen to this episode: play the audio The stories and conversations I heard this week shook me to the core. Physicians being laid off or having their salaries cut in half. Doctors being forced to jeopardize their own health in unsafe conditions for the "greater good". This week I "rant" on a message that needs to be heard loud and clear. And for those who are serious about extra streams of income, I invite you to stay on to the end for a special offer where your contribution

Listen to this episode: play the audio Like many of you, my medical practice was severely affected by being in an area that is in shutdown. Hearing about the new SBA loans that would be available, I jumped right in, especially when hearing parts of these loans could be forgivable. On this episode, I talk about my experiences with the EIDL (Economic Injury Disaster Loan) and the PPP (Paycheck Protection Program), and whether or not these are the right loans for your business..

Listen to this episode: play the audio You may have seen my guest recently with her informative COVID-19 video that went viral, seen by over millions of people and most likely helped save thousands of lives. Although some may know her as the sister of Congresswoman Katie Porter, Emily Porter MD is an accomplished board-certified emergency room physician who made the decision to becoming her own boss, launching her own medical spa. On this episode, we discuss what it took to s